During my third year of University my final project was for the annual Sky Arts Ident competition which is available for students to enter every year. The brief was to create a 20 second ident where ‘the audience should feel delighted by (your) ingenious and original representation of ARTS.’ My concept is a 3D animation focusing on performance dancers. The animation explores the beauty and intricate trails dancers leave behind when performing their art. I achieved this by using a particle system, in combination with motion capture data in Cinema 4D, to visually represent amazing spins, pirouette and dance moves. 

I received 3rd place out of thousands of applicants. I was given a tour of Sky Creative, spending the day learning how they operate and learning from each department. I was also offered an internship.

Design, Creative Direction & Art Direction: Sean Watson
Completed: 2014

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