SCI-MX CAMPAIGN 'BOSS IT'
SCI-MX Nutrition is the UK’s fastest growing sports nutrition brand, the 2nd largest UK brand overall, and the leading specialist brand in the category. The idea 'Boss It' was created to challenge gym goers to push themselves in the gym. The idea revolves around using social media to carry the messaging. We created successful print ads, bus sides and several social campaigns.
My role within this project was to direct and design the bus T-Sides along with Artworking them. I was also involved in the production of the print ads.
Art Direction: Gina Martin
Design & Art Direction: Sean Watson
Contributing Designers: Christian Kolojeski
Copywriting: Baz Hayman
Art Working: Sean Watson
Completed: 2015 -