Princess Gate are one of the largest water and soft drinks producers in the UK. The brief from them was to create an image of bursting crates and flying fruit for their new bottled drink. With a limited budget and time, I had to look at different means to create and visualise this without a photography shoot. Using Cinema 4D and texture mapping, I designed and created photo realistic crates and one by one placed the fruit to emphasise the fruit ‘bursting out’. The water splashes and bits of retouching were done in Photoshop. Labels and stickers are used to highlight key messages about nutrition and flavours.
My role within this process was to create everything from initial 3D renders to retouching and art working the final assets.
Design, Creative Direction & Art Direction: Sean Watson
Contributing Design: Christian Kolojeski
Art Working: Sean Watson