CLEAVER MEATS BUTCHER SHOPS

Cleaver Meats are an honest local butchers shop in Nottingham. They pride themselves on affordable quality produce that is locally sourced. Their current branding is all over the place. The creative direction was to explore the rebrand with minimal approach keeping all areas of the butcher shop simple and coherent. The packaging is straightforward in its design, and the storefront and signage highlights its core values, honest, affordable quality meat. I designed a solid brand identity for Cleaver Meats, which incorporates the packaging for meats, store displays, price guides and other points of sale. 


Credits
Design & Art Direction: Sean Watson
Completed: 2014

LogoLogo
Packaging in situPackaging in situ
Packaging flatPackaging flat
StickingSticking
ChickenChicken
PigPig
CowCow